make it free or fail – a real world test (launch day)

January 21, 2011

Over the next couple of weeks I will be running a real-world test to determine a conclusion to my ‘make it free or fail’ post. I will be using my latest project, TapType, as a kind of test dummy. TapType is an exciting new virtual keyboard for Windows (kind of like an iPad keyboard for Windows tablets).

Today I will be launching TapType, so my ‘make it free or fail’ test begins! Initially, I will be launching TapType as a pay-only product, at a $19.99 price point. By doing that, I’m intending to find a kind of ‘control’ result in terms of purchase numbers. Obviously the results initially will be skewed due to a launch-week spike in interest, so I’ll only be using results after the numbers level out.

I will eventually change this into a ‘freemium’ style system with a free version available, as you can see on the homepage.

Stay tuned for updates on the initial results! You can follow me on Twitter here, or subscribe to my blog.


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